Posted by on March 9, 2015.


There is no question that advancements in Internet and communication technologies have changed the way people consume media. Information and entertainment have evolved beyond television and print, and are now available on request, at any time, nearly anywhere in the developed world. While this has greatly expanded advertising opportunities, it has also increased the need for more creative marketing approaches in order to distinguish a company’s products or services from a vast sea of competitors. A sound marketing strategy is no longer as simple as targeting particular demographic segments; thinking outside of the box has become more important than ever in the world of advertising.

Getting your message across to prospective clients is often as much about entertaining them as it is informing them. Social media has created an entirely new level of referral marketing, facilitating quick, easy communications between friends and colleagues seeking to share the things that interest them, from news articles to viral videos. Brand recognition can be built solely on the basis of truly creative marketing strategies, the best of which enhance consumer confidence by relating to the audience through humor or artistic expression.


While certainly not a new technique, cross promotion has also benefitted greatly from the rise of digital media. The basic premise is still the same: the name recognition of each brand enhances that of the other, while simultaneously introducing one or both to a whole new audience. As an example, Twentieth Century Fox has recently collaborated with Getty Images to co-promote Fox’s new movie Unfinished Business alongside Getty’s iStock image service.

On the surface, one might not assume much overlap between the natural audiences for slapstick comedy and stock photography. However, the creative marketing partnership allows a well-established (but sometimes inconspicuous) brand such as Getty to generate new awareness for their existing service, which is geared more toward professionals, while Fox is able to draw on Getty’s strong reputation with the goal of drumming up more widespread interest heading into opening weekend.

The campaign features typical stock photos of successful-looking corporate types doing the things that corporate types do—except that each picture has been doctored to replace one or two of the original models with stars from the upcoming Fox picture. The subtle changes create a sense of humorous self-awareness for Getty Images, and of the sterile nature of stock photography. It also accentuates the film’s skewering of corporate culture, speaking to those in the professional segment who may not have otherwise had the chance to develop an interest ahead of the release date. After all, who wouldn’t be intrigued by Vince Vaughn occupying the life of a budding entrepreneur?

At the end of the day, any good creative marketing campaign is about capturing people’s attention—and maintaining it even after the initial exposure. Some of the best ideas are those that turn consumers into active promoters themselves, sharing content with like-minded friends and family. Much like cross promotion, this type of referral marketing strategy relies on gaining the confidence of consumers via familiarity—in this case, personal connections rather than trusted brand names. While offering a quality product is always crucial, in the world of advertising, sometimes how the seed is planted is even more important than the seed itself.

Posted by on February 23, 2015.

Startup Model

The Changing Face of the Startup Model

Venture builders are organizations that build companies using a composite of individual ideas and resources. They compile the business plans from within their private network of resources and assign teams to develop them. This new startup model is used to develop many systems, projects or models simultaneously. Then separate companies are built around the most promising prospects by assigning operational resources and capital to those portfolio companies.

Your Cutting-Edge Ventures Builder

The venture-building concept is a rising movement toward a new startup model. Zenergy Ventures is a cutting-edge ventures builder that uses shared resources to launch solutions that then operate as fully operational companies. In essence, the model is an effective method for bringing ideas to life, utilizing these four strategies:

  • Invest: A network of investors regularly overview the latest ideas. If they like something, agreements are made and the startup process begins.
  • Collaborate: Being surrounded by talented individuals with varying degrees of expertise enables a new way to success in the industry by working together toward goals.
  • Strategize: Understand that strategy is the process involved in succeeding.
  • Build: A product build is crucial to a project. In fact, it can mean the difference between the success or failure of a company.

Expertise and Knowledge Sharing

Contact Zenergy Ventures today to learn more about the new startup model. We are open to
working with any industry and are happy to answer questions about our company.

Posted by on July 3, 2014.

In the coming months we will use this blog to communicate all the wonderful (and not so wonderful) events.  Hey, let’s be real.  Building companies is no easy task and will certainly come with trials and tribulations. We want to be a vessel for both season and not-so-seasoned entrepreneurs to build their dreams.  In Fact, This is why we call the blog the “Dream Factory”.